Market Sizing Numbers to Know

Market Sizing Numbers to Know Market Sizing Numbers to Know SEE ALSO: Market Sizing Techniques  and Practice Problems For market sizing interview questions, youll be more effective  if you memorized a list of common assumptions. Itll save you from asking the interviewer for basic assumptions. Candidates that ask for simple assumptions such as Whats the US population? will come across as unprepared. To make it easier for you, Ive included both the image form (that you can print) as well as text form (that you can cut-and-paste into a cheat sheet). Market Sizing Numbers to Know Source: Interview Math: 60+ Problems and Solutions for Quant Case Interviews Population Assumptions for the United States United States 319M New York City 8.4M Los Angeles 3.9M Chicago 2.7M San Francisco 806K Seattle 687K Population  Assumptions for Outside the United States World 7.4B Europe 739M Asia 4.4B South America 423M Africa 1.2B China 1.4B India 1.3B Japan 126M UK 65M Other Useful Assumptions for the United States Life Expectancy 80 years People per Household 2.5 people Median Household Income $53K GDP $16.8 T GDP Growth Rate 2% Corporate Tax Rate 35% Smartphone Penetration 70% Percent with Bachelor’s Degree 30% Percent Married Adults 52% Percent Under the Age of 18 23% Percent Over the Age of 65 13% SEE ALSO: Market Sizing Approaches  and Practice Problems